Oct 21
15
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision 55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making purchase decisions — two of several statistics of interest to digital marketers contained in recently-released survey data. Demand Gen Report The future of events: B2B marketers weigh in-person vs
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B2B Marketing News: B2B Tech Spending Rises, Twitter’s New Ad Features, Marketers See Diversity Progress, & New B2B Content Marketing Study